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LACOSTE LACOSTE

The history of Lacoste is that of a tennis legend whose inventions changed the world and revolutionized the sports industry forever. Inspired by his nickname "alligator", given to him by a journalist who discovered a bet written on his suitcase alligator LACOSTE ROBERT GEORGE asks his friend to draw a crocodile. It was 1926 and the famous logo m...

The history of Lacoste is that of a tennis legend whose inventions changed the world and revolutionized the sports industry forever. Inspired by his nickname "alligator", given to him by a journalist who discovered a bet written on his suitcase alligator LACOSTE ROBERT GEORGE asks his friend to draw a crocodile. It was 1926 and the famous logo makes its debut on the jacket of RENÉ, then inspired by the polo players Londoners, RENÉ LACOSTE adopts short-sleeved shirt that ensures more freedom of movement, creating the concept of functional elegance. The coast is now the icon of the polo!

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