Roy Roger's is a fashion brand of the Italian group Sevenbell, produced by Florentine Manifatture 7 Bell SpA, a pioneer in the production of denim from 1952 to present. As Roy Roger's has always been associated with the jeans, and the product is visibly recognizable by adroitness technical and stylistic become over time trademark: the zip on the back pockets, to keep safe your wallet, a small front pocket for coins, and "logo "of Roy Roger's, a black triangle sewn on back pocket. The evolution of Roy Roger's see today an expansion of the offer, with a proposed total look man, woman and child in which historical and contemporary trends coexist perfectly. Roy Roger's is internationally authorized dealers.